They're more than likely prototype wheels that they made specifically for big reveals like the one in that pic. The production wheels are obviously dialed down a bit.
2012 Kona Blue 3.7L V6:
Borla LT headers, O/R h-pipe, Borla S-types, 3.73 gears,
Steeda adjustable UCA w/ mount, BMR LCAs, Airaid CAI,
LCA Relocation brackets, AE driveshaft, GT 80mm TB,
Black 18x9/10 2010 GT500 Wheels w/ Nitto NT555s,
Eibach Sportline Springs/shocks & Koni STR.T Struts