Powder coating is done on alot of wheels from the factory as well. My Brembo wheels were actually powder coated as they came, and I stripped them and had them done in Satin black. Powder coating is the standard nowadays for many parts that are exposed to harsh environment. Whoever mounts the tires, just needs to use caution, when mounting the tires to avoid damaging the finish. My friends put mine on without so much as a scuff on the wheels, at his tire shop.