I do see where you're coming from as far as a simple name change for the Free Tunes for Life program. However, the Free Tunes for Life program is only valid for the customer who originally purchased the tuner and for the car that was originally enrolled. This is Bama's current policy that's written in a link under the "Specs" tab on every Bama Tuner product page. Here's a direct link to the Free Tunes for Life policy terms
that I'm referring to.
I'm truly sorry for any inconvenience this causes you! I hope you understand the Bama Tuning Specialist you spoke with was just following the company policy.
If there's anything else I can clarify or help you with, please feel free send me a PM. I'm always willing to help any of our customers where I can!