I was at the right place, right time and with the correct people present.
The last day of the Myrtle Beach Mustang Week my wife and I drove up for the day. Visiting the Roush tent was my number #1 must do item for the day. The tent was manned by employees for Tindol Ford of Gastonia, NC and Roush employees from Michigan.
I go to the tent hoping to buy a shirt/hat and boom the next thing I know I am pulling my car into the covered work area getting the hood supports & 1/4 window panels installed. I then ask about the Roush CAI and performance tune. Up walks the Roush regional manager and we start talking about my car and he finds out that I just purchased the 2015 RS1 onn 9 July, 2016 and informs me that I am eligible to receive the Roush CAI with performance tune and 3 year warranty. It seems this was a promo being pushed to dealers to get the leftover 2015's off the lot and I stumbled into the deal. I just need to pay the labor cost to have a Ford dealer install the CAI & tune.
So a long way around to say that there are additional performance that can be added to the cars above and beyond the exterior dress-up that make the car stand out in public.
I did return the American Muscle purchased Roush CAI.