If that's what they are asking, you could definitely pay less. They want the old models off their lots, especially when they have been sitting there for a year. I thought about upgrading to a 2016 gt premium, some are going for around $33k in my area.
Invoice on new car.....but then expect wholesale on your trade in.
this can work out well if you are willing to sell your car privately but then you have the hassle risk of private sale. idk about your state but in CT cars are taxed at 6+% but your trade in value decreases the taxable amount...something to consider
2012 V6 traded for a 2017 VW GTI