Steve over at HardOCP sums it up best:
Originally Posted by Steve
Nintendo has renamed the Revolution (well, that was a code name anyhow) to Nintendo Wii. Yes, that is right W-i-i as in “we”. Nintendo will find out soon enough that Wii, to most people, simply means “why?”…as in “Why the stupid name?”. I have it from a reliable source at Nintendo that this name is 100% the fault of the marketing department. Excuse me while I go take a leak. What? You thought I was going to say “Wii”…didn’t you? Well, you can thank Nintendo in advance for making Wii owners the butt of countless jokes like that now too.