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Old 09-10-2006, 10:36 PM   #1
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Ford Releases New Interactive Web Site

DEARBORN, Mich., Sept. 11, 2006 – From fuel technologies to video games, Ford Motor Company's new innovation Web site has something for everyone. The Web site, Ford Motor Company - Driving American Innovation, complements the "Driving American Innovation" national campaign the company introduced last fall.

Ford Motor Company Executive Chairman Bill Ford appears as host of the site, welcoming users. Four drop-down navigation panels give visitors a chance to explore different experiences that highlight Ford advances in fuel technologies, safety and design. Beginning today, the site will be promoted through broad Internet advertising.

The mixed media Web site features animated characters that introduce consumers to Ford safety innovations, as well as video interviews with top Ford designers who explain the company's innovative design processes. Consumers can click their way through an interactive section that provides a fascinating look at Ford's current and future fuel technologies like hydrogen, hybrid and ethanol-capable vehicles. And, the "Innovation Station" gives consumers, young and old, the opportunity to select and accessorize vehicles and put them through their paces in two video games – Dunk the Donut and Turbo Racer.

"We have been receiving positive feedback about our Driving American Innovation campaign and this was another way to reach out to and help customers better understand Ford Motor Company," said Ford Motor Company Vice President and Chief Communications Officer Charlie Holleran. "More than 3 million Web users log on to our website every month. We believe the innovation link will draw even more Web surfers who will spend even more time learning about our technological, design and safety innovations."

The site builds on the national ad campaign, allowing users to more fully experience how Ford connects with customers. When users explore the site they learn about innovative features on today's vehicles, as well as how the company is anticipating future family needs when designing vehicles of tomorrow.

"When developing the site we wanted to provide a unique perspective in each area," Holleran said. "Users will notice the experiences are distinctive and communicate an important message."

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With about 300,000 employees and more than 100 plants worldwide, the company’s core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Motor Credit Company.
Ford Motor Company - Driving American Innovation


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Old 09-11-2006, 12:01 AM   #2
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Re: Ford Releases New Interactive Web Site

Pretty neat.
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