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Old 06-28-2010, 03:47 PM   #1
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As if anyone needs a reason to have a beer.

Iconic Beer Brand Invites Americans to Help "Give a Veteran a Piece of the High Life" This Summer

Miller High Life Will Donate Up to $1 Million in Cash and Experiences to Iraq and Afghanistan Veterans

Jun 28, 2010 09:09 ET

CHICAGO, IL--(Marketwire - June 28, 2010) - *Miller High Life, in partnership with Iraq and Afghanistan Veterans of America (IAVA), announced today a bottle cap and can tab collection program that will contribute up to $1 million in cash and experiences to help veterans enjoy some of life's little luxuries.*

Miller High Life is rallying American beer drinkers to show their support and help "Give a Veteran a Piece of the High Life" by donating 10 cents for every specially marked Miller High Life and Miller High Life Light bottle cap or can tab returned to participating retail accounts or via mail between July 1 and September 30, 2010. Proceeds will go directly to providing veterans with a variety of "High Life" experiences ranging from tickets to professional spo

Want to read more about it? Iconic Beer Brand Invites Americans to Help "Give a Veteran a Piece of the High Life" This Summer
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Old 06-28-2010, 05:01 PM   #2
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Re: As if anyone needs a reason to have a beer.

If I drank Miller High Life they'd be well funded.
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Old 06-29-2010, 12:02 AM   #3
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Re: As if anyone needs a reason to have a beer.

The program was originaly set up to give 25 cents per cap but was changed by the brewery to the 10 cent cap.
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Old 06-29-2010, 10:54 AM   #4
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Re: As if anyone needs a reason to have a beer.

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If I drank Miller High Life they'd be well funded.
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Old 06-29-2010, 11:38 AM   #5
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Re: As if anyone needs a reason to have a beer.

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The program was originaly set up to give 25 cents per cap but was changed by the brewery to the 10 cent cap.
Originally it was for just the special caps, but now in will include any High Life / High Life cap or pull tab.

As for as I know it was always 10 cents.
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Old 06-29-2010, 05:00 PM   #6
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Re: As if anyone needs a reason to have a beer.

I'm a sales manager for Miller Beer and have been with them for almost 13yrs now. That's why I was saying the program started at 25cents but after looking at how much money they would donate at 25 a cap they decided to make the change to 10 cents.
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Old 06-29-2010, 05:04 PM   #7
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Re: As if anyone needs a reason to have a beer.

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I'm a sales manager for Miller Beer and have been with them for almost 13yrs now. That's why I was saying the program started at 25cents but after looking at how much money they would donate at 25 a cap they decided to make the change to 10 cents.
Rick is a somebody at Miller too I believe. lol
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Old 06-29-2010, 10:24 PM   #8
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Re: As if anyone needs a reason to have a beer.

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Rick is a somebody at Miller too I believe. lol
Nice! Then maybe we can vent about work,lol.
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Old 06-29-2010, 11:53 PM   #9
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Re: As if anyone needs a reason to have a beer.

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Nice! Then maybe we can vent about work,lol.
You work for MillerCoors or a dist.?
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Old 06-30-2010, 07:31 PM   #10
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Re: As if anyone needs a reason to have a beer.

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You work for MillerCoors or a dist.?

Centex beverage here in Austin tx,a distributer.
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Old 06-30-2010, 08:46 PM   #11
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Re: As if anyone needs a reason to have a beer.

Cool Deal. Guess i'll switch to high life for a while
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Old 07-01-2010, 09:02 AM   #12
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Re: As if anyone needs a reason to have a beer.

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Centex beverage here in Austin tx,a distributer.
Baton Rouge Beer in Baton Rouge, LA here. Small world.
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Old 07-01-2010, 04:37 PM   #13
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Re: As if anyone needs a reason to have a beer.

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Baton Rouge Beer in Baton Rouge, LA here. Small world.
How long have you been with them and what do you do for them?
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Old 07-01-2010, 09:58 PM   #14
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Re: As if anyone needs a reason to have a beer.

Started in 1981. I mostly do the IT and order / planning. Kinda been there so long I have done it all.

Worked through the good times and the not so good. Lots of changes over the years.
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Old 07-01-2010, 10:43 PM   #15
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Re: As if anyone needs a reason to have a beer.

^^ I hear that. We are one of the only distributors in tx that doesn't sell both miller and coors. Our owner past away almost 2 yrs ago now and 2 months after he passed the owner of the coors distributor passed.........we are still waiting on a merger.
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Old 07-02-2010, 07:42 AM   #16
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Re: As if anyone needs a reason to have a beer.

I could use a Yuengling right about now.
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Old 07-02-2010, 08:27 AM   #17
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Re: As if anyone needs a reason to have a beer.

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^^ I hear that. We are one of the only distributors in tx that doesn't sell both miller and coors. .
Us and the Coors dist. have made offers to each other but neither wants to sell. Laws here are pretty strict about the Brewery stepping in, so who knows if any thing will ever happen. I think it maybe us and one other area are still separate in this state.

Sometimes I have the feeling since we are not both we get slighted on things.
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Old 07-02-2010, 09:28 AM   #18
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Re: As if anyone needs a reason to have a beer.

I want a merger,bud light is super dominate here in Austin. When I 1st came here from my distributor in Illinois I was shocked at how much of the market they had. If we merge with coors here we will have just as much as them. Only bad thing now is that we get double dipped come survey time because they will survey our products while they are doing coors surveys and vice versa.
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