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Old 05-15-2007, 05:59 PM   #1
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AMD's New Chip To Be Called 'Phenom'

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Why is AMD changing the name of its high-end desktop processor line from Athlon to Phenom? Itís a metaphor for the company's expectations for the chips, due out later this year. AMD is aiming for its Phenom to be just that; a marvel of performance and unit sales, representing a turn-around for the company.

Thus it shouldnít come as a huge surprise that AMD is launching a new brand name for its forthcoming high-end desktop chip. First, the Phenom, as it will now be known, represents a major change in processor design in that itís based on the same circuitry as AMDís forthcoming quad-core Barcelona Opteron chip. It will come in both dual and quad-core configurations.

Despite being very well known, the Athlon name has come to be associated with price-performance. The emphasis there, lately, has been on price. Phenom just sounds like it should cost more. And it will. Thatís a good thing, financially, for AMD. If Phenoms perform as well as the company says they will, customers will pay premium prices for them. Meanwhile, AMD is left with a strong brand name in Athlon to compete with Intelís low-end Pentium and Celeron processors in lower-priced PCs.
Ľ AMD’s new chip a Phenom | ChipLand | ZDNet.com
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Old 05-15-2007, 06:02 PM   #2
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Re: AMD's New Chip To Be Called 'Phenom'

interesting
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Old 05-16-2007, 01:00 AM   #3
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Re: AMD's New Chip To Be Called 'Phenom'

sweet, cant wait till AMD is back on top and i can laugh at all my bandwaggon hopping intel buddies.
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Old 05-16-2007, 06:53 AM   #4
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Re: AMD's New Chip To Be Called 'Phenom'

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sweet, cant wait till AMD is back on top and i can laugh at all my bandwaggon hopping intel buddies.
Interesting. So what makes or breaks a processor for you is whether or not you can make fun of your friends because of it. :hmm:
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Old 05-16-2007, 07:30 AM   #5
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Re: AMD's New Chip To Be Called 'Phenom'

I buy from whichever company makes the processor that best suits my needs and budget. My last two builds just happen to be A64s, but we'll have to see what comes next.
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Old 05-16-2007, 10:52 AM   #6
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Re: AMD's New Chip To Be Called 'Phenom'

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Interesting. So what makes or breaks a processor for you is whether or not you can make fun of your friends because of it. :hmm:
nope, what makes or breaks it is whether my system with said processor outperforms theirs. we have 3Dmark and superpi competitions, well, used to at least. havent in a while because nobody has time anymore for lan parties.
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Old 05-16-2007, 01:02 PM   #7
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Re: AMD's New Chip To Be Called 'Phenom'

I started a SuperPi competition thread on here a couple of years ago.
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