While building your potential hub of the next global superpower, you'll have the new factor of "social energies" to consider, and how you set up your city to manipulate these will dictate the sort of place it is to live in. Depending on how you juggle social factors such as industry, wealth, obediance, knowledge, devotion and creativity within your building schemes, you will have the ability to generate or consume social energy as you see fit, ensuring that your citizens either skip merrily along with the sparkly-eyed, optimistic gait of 1950s sitcom characters, or trudge meaninglessly through a miserable Orwellian nightmare, existing only to serve the state.
looks cool... looks like a follow up to a scrapped project they created a while ago called simtown or something along those lines. basically it was a simcity scaled down and personal attributes played a large role in how the community turned out. looks like they are finally to put the pieces together now. i'll definitely get it as well as spore (pisses me off they pushed it back to 2008).