Yeah I know, I just mean that the people that are generally looking for the "quick and easy" solution generally aren't the same people that see some swirl marks and break out paint cleaner, polish, clay bar, and wax, and then keep quick detailer and some terry towels in the trunk
Spongetech is an easy solution for the person just looking to wash their daily beater at home once every month or two that isn't really concerned about keeping it in pristine condition. You know the type, "cars are transportation and nothing more" "as long as i get from point a to point b" "its not an investment its an expense" type people.