But the cost of the player is insignificant in comparison with the power of the for....uh...price of the television. If you've already got a 720p or 1080i HDTV, why not? Are you just going to throw away your TV that you probably paid $1000 (or better) for and then bitch about the $200 player when you get a new TV? What you'll most likely do is buy another TV, probably a real big 1080p panel (because they'll be cheaper in a few years), move your 720p TV into another room and move the player with it. Then you'll buy an HD-DVD or BluRay (or maybe one that does both) player for the new TV. Hopefully they'll be as cheap as DVD players by then.